Last updated: March 21, 2021
This Policy applies to Personal Information we collect both from you and from third parties, online and offline, during any written, electronic, and oral communications, including when you:
Information We Collect From You
We collect Personal Information when you interact with our Services. Personal information is any information that relates to you, identifies you personally, or could be used to identify you. The types of Personal Information we may collect about you include both information you provide to us, and information collected automatically.
Information You Submit. If you buy our products online, register for an online account with us, use our mobile application, sign up for updates and marketing communications from us, participate in our sweepstakes, surveys, programs or events, request specific product customizations from us, submit a product review on our website, contact us for customer service, or otherwise interact with us via our online services, we may collect the following information about you:
We use this information to respond to any specific queries you may have when you contact customer care, to understand your preferences so that we can provide you with updates about our products, events, or services that may be of interest, provide you with a more tailored shopping experience, to administer sweepstakes and giveaways, or to improve our product offerings and customer experience based on your responses to a survey or product review. Please note that if you communicate with us by phone, subject to applicable laws, we may monitor or record the call so as to maintain the integrity of your account, provide effective and timely service, and for improvement of our products.
Information We Collect From You Automatically. When you access or otherwise use our Site or Services, we may automatically collect certain personal information about you, including:
We use this information to provide, maintain, monitor, secure, debug, personalize and optimize our online services to and for you; provide you with customer service and technical assistance; and to generally develop and improve our products and services. We also use some of the data that is automatically collected by cookies and related technologies to understand the effectiveness of our ads and social media campaigns.
Information From Third-Party Social Media Services. We allow you to create an account and log in to use the Service through the following Third-party Social Media Services: Google, Facebook, and Twitter. If you decide to register through or otherwise grant us access to a Third-Party Social Media Service, we may collect Personal Information that is already associated with your Third-Party Social Media Service's account, such as your name, your email address, your activities or your contact list associated with that account.
Use of In-Store Cameras. We may use cameras in stores to keep employees and customers safe and to look for ways to improve our customer experience. We do not use these cameras to identify people except when necessary for security reasons.
Cookies And Other Tracking Technologies
Cookies are small web files that a website or its provider transfers to your device’s hard drive through your web browser that enables the website’s or provider’s system to recognize your browser and remember certain information. The length of time a cookie will stay on your browsing device depends on whether it is a “persistent” or “session” cookie. Session cookies will only stay on your device until you stop browsing. Persistent cookies stay on your browsing device until they expire or are deleted.
Certain sections of our Service and our emails may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of a certain section and verifying system and server integrity).
The cookies used on our Services may be categorized as:
We use first-party and third-party cookies for the following purposes to: make our Sites function properly, or to improve our Services; make login to our Sites easier (such as by remembering your user ID); recognize you when you return to our Sites; track your interaction with the Site or Services; enhance your experience with the Site and Services; remember information you have already provided; collect information about your activities over time and across third-party websites or other online services in order to deliver content and advertising tailored to your interests; and provide a secure browsing experience during your use of our Site or Services.
Your Cookie Choices. Your browser may provide you with the option to refuse some or all browser cookies. You may also be able to remove cookies from your browser. Please remember that cookies are often used to enable and improve certain functions on our website. If you choose to switch certain cookies off, it may affect the user experience.
You can exercise your preferences in relation to cookies by taking the steps outlined below.
We do not control third parties’ collection or use of your information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. In addition, most web browsers provide help pages relating to setting cookie preferences. More information may be found for the following browsers here:
Do Not Track Signals. Currently, we do not monitor or take any action with respect to Do Not Track signals or other mechanisms, which means that we collect information about your online activity both while you are using the Services and after you leave our Services.
Some of these third-party vendors may use non-cookie technologies that may not be impacted by browser settings that block cookies. Your browser may not permit You to block such technologies. You can use the following third-party tools to decline the collection and use of information for the purpose of serving You interest-based advertising:
You may opt-out of all personalized advertising by enabling privacy features on Your mobile device such as Limit Ad Tracking (iOS) and Opt Out of Ads Personalization (Android). See Your mobile device Help system for more information.
For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy
How We Use Your Personal Information
We may use Personal Information for the following purposes:
How We Share Your Personal Information
We may share your Personal Information in the following ways:
As Required By Law, Subpoena or Similar Government Order. We may access, preserve, share, or disclose your Personal Information if we believe doing so is required or appropriate to: (i) comply with all laws or regulations, including any of our tax reporting requirements; (ii) comply with any other law enforcement requests or legal process, such as a court order or subpoena; (iii) respond to your requests; or (iv) protect your, our, or others’ rights, property, or safety. We may be required to disclose your information to (a) taxing authorities as part of our tax reporting requirements, or (b) law enforcement authorities or other governmental agencies or via subpoena.
Retention of Your Personal Information
We will only retain your personal information for as long as necessary to fulfill the purposes for which we collected it, including for the purposes of satisfying any legal, accounting, or reporting obligations or to resolve disputes. While retention requirements vary by jurisdiction, information about our typical retention periods for different aspects of your personal information are described below.
How We Protect Your Personal Information
The security of your Personal Information is important to us, which is why we maintain administrative, technical and physical safeguards designed to protect your information’s security, confidentiality and integrity.
The safety and security of your information also depends on you. Where we have given you (or where you have chosen) a password for access to certain parts of our Site, you are responsible for keeping this password confidential. You should not share your password with anyone. We urge you to be careful about giving out information in public areas of the Site like message boards. The information you share in public areas may be viewed by any user of the Site.
Unfortunately, the transmission of information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted to Our Site. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Site.
Opting-Out of Marketing Communications. You may choose to provide us with your email address to allow us to send free newsletters, surveys, offers, and other promotional materials to you, as well as targeted offers from third parties. You can stop receiving promotional emails by following the unsubscribe instructions in emails that you receive. If you decide not to receive promotional emails, we may still send you service-related communications. If you sign up to receive text messages from us that contains promotional information, you can opt-out of receiving future messages by replying “STOP.”
Correction. You have the right to correct your Personal Information that you shared with us on our Site or Services. We are committed to ensuring that your Personal Information is kept accurate and up to date. However, it is up to you to update it with any changes. You are solely responsible for correcting, updating, or modifying any and all of your personal information as it appears in, and as otherwise stored by our Services.
Our Services are not intended to be used by children under the age of 16. If you believe a child has been using our Services without the proper consent, you may contact us at the email noted in the “Contact Us” section below and we will work promptly remove the data from our system.
Please note that our Site may contain links to third-party websites, such as delivery services and social media pages. These links are intended for your convenience only. These third-party websites and services are not related to Aventon and may have separate privacy policies and data collection practices. We have no responsibility for the third-party websites or their privacy practices and encourage you to read the privacy policies of all websites you visit.
Notice to California Residents
This section applies only to California residents. Under the California Consumer Privacy Act of 2018 (“CCPA”), “Personal Information” is any information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual or household. Personal Information does not include publicly available information from government records, or information covered by certain sector-specific privacy laws. A “business purpose” is the use of Personal Information for the business’s operational purposes, or other notified purposes, provided the use of Personal Information is reasonably necessary and proportionate to achieve the operational purpose for which the Personal Information was collected or another operational purpose that is compatible with the context in which the Personal Information was collected.
Categories of Information We Collect and/or Disclose for a Business Purpose. The following table provides for the last twelve (12) months the categories of Personal Information we have collected from consumers, the categories of information we have sold, and the categories of information we have disclosed for a “business purpose.”
Category of Personal Information
Business Purpose Disclosure
Identifiers, such as a real name, alias, postal address, unique personal identifier, online identifier, Internet Protocol address, email address, account name, social security number, driver’s license number, passport number, or other similar identifiers.
California Customer Records (see Cal. Civ. Code § 1798.80(e)), such as your address, telephone number, and (for job applicants only) your education and other information.
Protected classification characteristics under California or federal law, such as age, race, sex, religion national origin, and marital status.
Commercial information, including records of personal property, products or services purchased, obtained, or considered, or other purchasing or consuming histories or tendencies.
Internet or other electronic network activity information, including, but not limited to, browsing history, search history, and information regarding a consumer’s interaction with an Internet website, application, or advertisement.
Geolocation Data, such as the physical location of your device.
Sensory Information, audio, electronic, visual, thermal, olfactory, or similar information.
For more information about the Personal Information we collect and how we collect it, please refer to Sections 1 and 2, above; for the business purposes for which we collect your Personal Information, please refer to Section 3, above; and to review the categories of third parties with whom we may share your Personal Information, please refer to Section 4, above.
Website. You can opt out of receiving ads that are personalized as served by our Service Providers by following our instructions presented on the Service:
The opt out will place a cookie on your computer that is unique to the browser you use to opt out. If you change browsers or delete the cookies saved by your browser, you will need to opt out again.
Mobile Devices. Your mobile device may give you the ability to opt out of the use of information about the apps you use in order to serve you ads that are targeted to you interests: "Opt out of Interest-Based Ads" or "Opt out of Ads Personalization" on Android devices, and "Limit Ad Tracking" on iOS devices.
Information We Collect for the Loyalty Program. When you create your account and opt-in to the Loyalty Program, you will be asked to provide the following information: first and last name, email address, and will be asked to create a password. Once you have created your account, you may also save your address. You may also opt to provide your data of birth to receive an extra Reward, but this is not mandatory.
Opt-In to Receive Rewards. You may opt-in to receive the benefits of the Loyalty Program by signing up online or through the App. If you do not want to receive the financial incentive, you may elect to not participate. We reserve the right to change or modify the Loyalty Program at any time.
Opt-Out. You may opt-out of the Loyalty Program and delete your account by emailing us at Peter@eastonelectricbike.com with your request.
International Transfers of Personal Information
Your Personal Information may be transferred to, and maintained on, computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ from those of your jurisdiction. If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Information, to United States and process it there.
Legal Basis of Our Processing. The legal basis of our Processing of your Personal Data within the scope of application of the GDPR is as follows:
Social Media Accounts. We maintain accounts with various social media networks. When you visit these social media networks, a variety of Data Processing operations are triggered. We use your Personal Data when you visit our profiles on these social media networks, or when you click on the like-button on one of our social media advertisements.
The social network providers collect your usage information to provide us with usage statistics.
International Transfers. We may share your Personal Data with recipients (including our group members, service providers or business partners, as described in this Policy), located in the EEA, the UK and Switzerland; or in the United States and/or otherwise in countries outside the EEA, the UK and Switzerland which do not provide for an adequate level of data protection from an EEA, UK or Swiss law perspective. For such transfers, we will ensure that the recipients are subject to appropriate safeguards as permitted under the applicable data protection laws, e.g. by entering into appropriate data transfer agreements on the basis of EU standard contractual clauses issued by the Commission, or by reliance upon the Article 49 GDPR derogations or corresponding derogations under the UK GDPR, the UK Data Protection Act or the Swiss Data Protection Act, as applicable. A copy of the respective appropriate safeguards is available upon request.
Your Data Protection Rights. You have the following rights pursuant to the GDPR, where applicable, which can be exercised using the contact details listed above: